Vision and Mission

Vision of the Bachelor of Tourism Program
The Bachelor of Tourism Program at Udayana University envisions becoming an excellent, independent, cultured, and internationally recognized institution by 2025. The vision is elaborated through three key terms:

1. Excellence, which refers to the Faculty’s commitment to producing competitive human resources at the national and international levels, particularly in education, research, and community service rooted in Balinese culture. The Faculty has progressed toward internationalization, achieving ASEAN accreditation and implementing ASEAN toolbox-based curricula.
2. Independence, which reflects the creation of resilient, confident, and competitive individuals supported by the institution’s autonomy in management and education systems. This is reinforced through entrepreneurship courses and soft skill development.
3. Culture, which emphasizes fostering individuals who uphold honesty, academic integrity, and Balinese cultural values based on Tri Hita Karana, the primary scientific model for developing tourism knowledge.

Mission of the Bachelor of Tourism Program

1. Develop quality governance, services, and education in tourism.
2. Enhance human resources, infrastructure, and educational facilities.
3. Conduct problem-solving-oriented research and community service.
4. Build communication and partnerships with tourism stakeholders.

Objectives of the Bachelor of Tourism Program
To achieve its vision and mission, the Bachelor of Tourism Program sets the following objectives:

1. Establish professional, transparent, accountable, and fair governance.
2. Improve the academic and professional capacities of educators and staff.
3. Provide facilities and infrastructure supporting higher education’s Tri Dharma functions.
4. Contribute to the development of Science, Technology, and Arts (IPTEKS) in tourism.
5. Enhance relevant and applicable research and community service.
6. Produce highly competitive graduates ready for the global era.

Organizational Values
Udayana University instills the core values of excellence, independence, and culture among all academic and administrative staff, including at the Bachelor of Tourism Program. Core values such as integrity, creativity, innovation, initiative, and meritocracy are applied across educational activities. Local values like Tri Hita Karana, Cakra Widya Prawartana, and Taki Takining Sewaka Guna Widya form the foundation for developing the Faculty’s identity amidst global challenges.